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Ideas for the guide to being consumer savvy in the 21st century

Concept (guide format)

Colours, design and visual features

Language used

Top five or ten things to look out for in the advertising world

Bold graphics, count down of numbers

Building up to the big revelation of the number one thing to look out for or to be aware of.
Phrases such as ‘and finally, drum roll please’, ‘brace yourself, the number one thing to be aware of is ...’

Guide for ‘dummies’

Strong contrast: yellow and black scheme like that at a construction site

Written in language that is easy to grasp

An illustrated guide

Emphasis on the visual

Use of captions and speech bubbles

A pocket guide

Small enough to carry in a pocket

Contains the most essential information and is a quick reference