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Year 7: Consumer culture: Are we being bought?

Australian Curriculum summary table

Students will be provided opportunities through the activities to engage with aspects of the following content descriptions, through their elaboration in this unit of work.

Australian Curriculum: English

Strand and sub-strand Content descriptions Elaborations in sequence content
Language
Language, variation and change
Understand the way language evolves to reflect a changing world, particularly in response to the use of new technology for presenting texts and communicating. ACELA1528 Sequence 7: Exploring the evolution of language in relation to online marketing.
Language for interaction  Understand how language is used to evaluate texts and how evaluations about a text can be substantiated by reference to the text and other sources. ACELA1782 Sequence 3: Applying a three-level questioning guide to evaluate the effectiveness of a print advertisement. 
Text structure and organisation Understand that the coherence of more complex texts relies on devices that signal text structure and guide readers; for example, overviews, initial and concluding paragraphs and topic sentences, indexes or site maps or breadcrumb trails for online texts. ACELA1763 Sequences 11 and 12: Creating a guide to being consumer savvy.
  Understand and explain how the text structures and language features of texts become more complex in informative and persuasive texts and identify underlying structures such as taxonomies, cause and effect, and extended metaphors. ACELA1531 Sequence 11: Creation of a guide to being consumer savvy (informative and persuasive text). 
  Understand the use of punctuation to support meaning in complex sentences with prepositional phrases and embedded clauses. ACELA1532 Sequence 12: Creating a guide to being consumer savvy (informative and persuasive text).
Expressing and developing ideas Understand how modality is achieved through discriminating choices in modal verbs, adverbs, adjectives and nouns. ACELA1536 Sequence 4: The language of advertising. 
  Analyse how point of view is generated in visual texts by means of choices, for example gaze, angle and social distance. ACELA1764 Sequence 3: Deconstruction of a print advertisement.
  Investigate vocabulary typical of extended and more academic texts and the role of abstract nouns, classification, description and generalisation in building specialised knowledge through language. ACELA1537 Sequences 11 and 12: Creating a guide to being consumer savvy.
Literature
Literature and context
Identify and explore ideas and viewpoints about events, issues and characters represented in texts drawn from different historical, social and cultural contexts. ACELT1619 Sequence 8: Exploring ideas presented in extracts from dystopian fiction. 
Sequence 9: Exploring ideas presented in extracts from literature: Needs versus wants activity.
Responding to literature  Reflect on ideas and opinions about characters, settings and events in literary texts, identifying areas of agreement and difference with others and justifying a point of view. ACELT1620 Sequence 8: Exploring ideas presented in extracts from dystopian fiction. 
Sequence 9: Exploring ideas presented in extracts from literature: Needs versus wants activity. 
  Compare the ways that language and images are used to create character, and to influence emotions and opinions in different types of texts. ACELT1621 Sequence 9: Exploring character thoughts and feelings presented in extracts from literature: Needs versus wants activity. 
Literacy
Texts in context
Analyse and explain the effect of technological innovations on texts, particularly media texts. ACELY1765 Sequence 7: QR codes.  
Interacting with others  Use interaction skills when discussing and presenting ideas and information, selecting body language, voice qualities and other elements (for example, music and sound) to add interest and meaning. ACELY1804 Sequence 1: Exploring persuasive techniques in elevator pitch activity and inside/outside circle discussion. 
Sequence 2: Where do I stand activity.
Sequence 5: Fad campaign presentation: Assessment 2A.
Sequence 9: Ethical consumer ranking activity.
  Plan, rehearse and deliver presentations, selecting and sequencing appropriate content and multimodal elements to promote a point of view or enable a new way of seeing. ACELY1720 Sequence 5: Fad campaign presentation: Assessment 2A. 
Interpreting, analysing, evaluating  Analyse and explain the ways text structures and language features shape meaning and vary according to audience and purpose. ACELY1721 Sequence 2: Analysing the advertising power of brands and logos on an audience.
Sequence 3: Deconstructing a print advertisement activity. 
  Use prior knowledge and text processing strategies to interpret a range of types of texts. ACELY1722 Sequence 2: Students apply prior knowledge of brands and logos to complete a logo identification challenge. 
Sequence 3: Deconstructing a print advertisement activity.
  Use comprehension strategies to interpret, analyse and synthesise ideas and information, critiquing ideas and issues from a variety of textual sources. ACELY1723 Sequence 2Secrets of the Superbrands viewing and mind map creation activity. 
Sequence 3: Exploration of persuasive advertising techniques and glossary creation activity.
Sequence 5: Internet search: famous fad products.
Sequence 7: Interpreting written blogs: concept store activity.
  Compare the text structures and language features of multimodal texts, explaining how they combine to influence audiences. ACELY1724 Sequence 3: Exploration of persuasive advertising techniques and glossary creation activity.
Creating texts  Plan, draft and publish imaginative, informative and persuasive texts, selecting aspects of subject matter and particular language, visual and audio features to convey information and ideas. ACELY1725 Sequence 5: Fad campaign presentation: Assessment 2A. 
Sequence 8: Creative writing about an advertising idea of the future.
  Edit for meaning by removing repetition, refining ideas, reordering sentences and adding or substituting words for impact. ACELY1726 Sequence 12: Creating a guide to being consumer savvy.
  Use a range of software, including word processing programs, to confidently create, edit and publish written and multimodal texts. ACELY1728 Sequence 5: Creating a 30-second advertisement (fad campaign): Assessment 2A.

Source for content descriptions above: Australian Curriculum, Assessment and Reporting Authority (ACARA)