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Consumer culture: Are we being bought?

Assessment task 2

There are two parts to this productive mode assessment task for this unit:

Part A: Fad campaign 

This part of the assessment task is detailed in full in Sequence 5 of this unit. Students will work in small groups to create a 60-second (maximum) fad campaign (or advertisement) for a product that they will market to their peers in the hope that it will immediately become the next biggest must-have fad item.

The students should check their work against the Assessment rubric. They will receive feedback from their peers via a PQP worksheet.

On completion of their presentation, and after receiving feedback from their peers via the PQP worksheet and Assessment rubric, the students will complete a personal reflection on the creative process and the perceived overall effect of their campaigns.

The fad campaign task draws on the following aspects of the Year 7 Achievement Standard:

Productive modes (speaking, writing and creating):

Part B: Guide to being consumer savvy in the 21st century

This part of the assessment task is detailed in full in Sequence 11, with activities to support the completion of this project in Sequence 11 and Sequence 12. Students will create their own guides to being consumer savvy in the 21st century. The guides will highlight the persuasive techniques used by advertisers, and the aim will be to inform and persuade a teenage audience of ways to be more aware of the world of advertising and to be consumer savvy.

The guide to being consumer savvy task draws on the following aspects of the Year 7 Achievement Standard:

Productive modes (speaking, writing and creating):